10 ways to grow a Pro Black Page on Instagram (EBOOK)
A Part of our Pan African Business Growth Strategy: 10 ways to grow a Pro Black Page on Instagram (EBOOK)
Social media is often regarded as the most effective, efficient, and money-smart marketing platform that is available to businesses. Not only does it provide a universally accessible platform for consumers to interact with, it offers consumers the opportunity to engage directly with their favorite (or least favorite, for that matter) brands. This sense of engagement is paramount for black businesses, as it allows us to create meaningful connections with consumers and allows us to create loyal customers that will keep coming back.
Instagram is a critical tool that Pan African platforms can use to assist in Connecting / Expanding/ Educating the Community, at the same time increasing its reach, community loyalty, and its overall growth.
There are many different facets of an Instagram strategy for pages like ours. That said, there is no one way or even a groups of different ways that black businesses can grow on Instagram. Rather, there are simply common components of a strategy that you can mix-and-match to create unique strategies that work for your business, and allow you to best reach your consumers.
With that been said, we have been suspended / shadow banned a few times on instagram (our live is still inactive after our "controversial" live streams of mistreated Africans in India / Melbourne / China and the live coverage of Tribal issues in Ethiopia. We feel that at any given time that our Page may be permanently deleted. Which was one of the reasons we decided to share some of the strategy we have used over the years to grow our page to where it is today, so even if we were deleted more pages like ours will keep popping up! So Download and Share!
In this EBOOK we cover :
Consistent or rotating Instagram content and timing,
Frequent or infrequent posts,
Engaging with other companies,
Engagement with competitors or unrelated businesses,
The use of niche hashtags, or community hashtags,
Product tags and people and business tags,
The use of stories, live videos, or only posts,
The use of collaborations with other Pro Black / Pan African Brands,
Having a single, consistent aesthetic, or mixing it up to provide creative content,