Just last week, Nigeria‘s Federal Ministry of Information and Culture posted a statement to Twitter, announcing that the country’s Advertising Regulatory Council of Nigeria (ACRON) has issued a formal ban of using foreign models and voice-over actors in Nigerian media. For many years, advertisements often aired in Nigeria feature white actors and are narrated by those with a British accent. However, with the new ban in place starting this October, the country is enforcing a new rule that bars white or non-Nigeria models and voice-over artists to be in advertisements as a way to foster local talent.
The move is a major step for the country that appears to want to take back the narrative of representation in the country’s native population. With the new ban, many are seeing that the country is finally “catching up with national sentiment.” The new ban takes effect starting on October 1, in hopes that it will be the first step toward allowing African history and stories to be told by its people. If companies choose to disobey the ban, they would be required to pay a tariff for every foreign model used in an advertisement.