Serena Williams Donates Proceeds from Unstoppable Jewelry Collection to Relief Fund for Black-Owned Small Businesses
Tennis legend Serena Williams is the latest celebrity and entrepreneur to help Black business owners in need of relief during the COVID-19 crisis.
Williams announced via Instagram that until August 5 proceeds from her Unstoppable capsule jewelry collection will go to the Opportunity Fund’s Small Business Relief Fund, according to a Black Enterprise report.
Williams, who has won a career-defining 23 Grand Slam titles, started the business in late 2019 and has been wearing pieces from her brand during her tennis matches.
“I wore a circular necklace the last time I won all four Grand Slams in a row,” Williams told People about her collection. “I had won four in a row wearing that necklace. I was just really unstoppable.”
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I am so excited about the @serenawilliamsjewelry UNSTOPPABLE capsule collection. It represents serenity and unity, and is a reminder that your optimism and strength are unstoppable ❤️ Now through August 5th, we’re donating all net proceeds from the Unstoppable Collection to the Opportunity Fund’s Small Business Relief Fund to provide support directly to Black small-business owners. Link in my bio.
The collection includes a sterling silver bracelet and necklace, and also features a simple polished circle with a glittering round diamond that represents serenity and unity. Check out Serena’s Unstoppable offerings here.