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Clothing giant Adidas has cut ties with rapper Ye, known as Kanye West, saying it does "not tolerate antisemitism and any other sort of hate speech

Posted by Walter Gido on

Clothing giant Adidas has cut ties with rapper Ye, known as Kanye West, saying it does "not tolerate antisemitism and any other sort of hate speech
Adidas's Yeezy brand collaboration with Mr West was put under review, after he showed a "White Lives Matter" T-shirt design at Paris Fashion Week. His products will be pulled from sale with immediate effect, said Adidas. The sportswear brand has previously said the Yeezy brand collaboration with Ye was one of the most successful in the company's history. Cutting the partnership means Adidas will make a net loss of £217m in 2022 as a result, it said.Ye had previously accused Adidas of stealing his designs, in a now-deleted Instagram post.

Ye accused Gap of not honouring terms of their deal, including by failing to open standalone stores for his Yeezy fashion label.Although Adidas put its relationship under review after Ye showed his "White Lives Matters" T-shirt, the company did not say the collection was the reason for the review.The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020.High-end fashion house Balenciaga and talent scouts Creative Artists Agency also cut ties with the rapper earlier in October.

Film and television production company MRC said on Monday it will not be airing its recently completed documentary on the rapper.


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