Under Armour has announced that it is launching a signature shoe brand for three-time NBA champion Stephen Curry called The Curry Brand.
The Curry Brand launched on Dec. 1. A percentage of Curry Brand’s annual revenue is intended to be invested in under-resourced communities. By the year 2025, Under Armour’s Curry Brand plans to create, at minimum, 20 safe places to play and support 125 programs that impact young athletes. It also aims to deliver opportunities to train more than 15,000 coaches — making an overall impact on more than 100,000 youth.
“We have a shared goal of unlocking play for kids, so that became a natural place for us to focus,” Curry said of the partnership with Under Armour in a written statement. “I grew up doing a lot of things to give back to the community with my family — and continue that now — while Under Armour has done so much to support athletes around the world.”
“For many years, Stephen and Under Armour have worked together in partnership — a partnership built around shared values,” said Patrik Frisk, Under Armour president and CEO. “Through this brand, we have an opportunity to push forward our vision for a better world, especially for young athletes facing challenges with access and opportunity for sport.”
“Play is a fundamental part of childhood and is critical to development. So much of who I am as a person and a leader today is because of playing sports as a kid,” Curry said. “I learned the value of hard work, resilience, teamwork, communication, time management — sports teach young athletes so many critical life skills, which is why I’m passionate about making sure everyone has access to these opportunities, first through my foundation and now through Curry Brand.”