More and more consumers are turning to organic and plant-based products in the beauty and wellness industry. One Brooklyn-based entrepreneur found a way to use turmeric and other healthy superfoods to make unique latte powders that promise to give consumers beautiful glowing skin. Meet Trinity Mouzon Wofford, the co-founder and CEO of Golde, a wellness company that creates different health and beauty products using turmeric.
“Turmeric is a really fascinating one because the benefits are from head to toe,” said Wofford in an interview with Inscape. “Because it’s so anti-inflammatory, it will target any areas of imbalance. Inflammation isn’t just about joint pain — it has a huge impact on your skin, your digestion, your immunity, and even mental health!”
Wofford uses the superfood to make items ranging from face masks, detox powders, and healthy latte powders. She also offers DIY recipes to help empower consumers to take charge of their self-care regimen, believing the holistic remedies she learned growing up to be vital in her daily health regimen.
“I’ve always been big on wellness and holistic health. I grew up in a crunchy town upstate not far from Vermont,” she said. “I was also raised by a single parent who was dealing with an autoimmune disease: Rheumatoid Arthritis. At one point, my mom switched over to seeing a holistic physician and saw a huge improvement in her symptoms.”
She added, “Making wellness more accessible means tuning into how to make the experience feel good from start to finish — a good price point, great branding, and a delicious product don’t need to be optional just because it’s healthy.”